Expressions such as you get what you pay for and you have to pay for quality are commonly
used to underscore the importance of investing in high quality goods and services. While it is
generally true that superior quality often commands a higher price, a point is reached at which
the cost becomes disproportionate to the value of the product or service. Achieving a balance
between cost and value necessitates recognizing when expenditure is excessive for the quality
of the product or service.
For as long as major fashion houses have existed, the fashion industry has been dominated by
big name labels. These labels have been sewn into garments since the mid 1800s, and we have
come to associate them with high quality and prestige. Today, we pay a premium for these well
known brands, which are often seen as status symbols. If you take a moment to look at the
clothing you are wearing right now, you will likely see several labels prominently displayed. From
the iconic swoosh on your Nike sneakers to the small red tag on the back of your Levis jeans,
these labels have become a ubiquitous part of our lives. We have become accustomed to
paying for the brands we know and trust, and they have become a significant part of our identity
and self expression.
In the fashion industry, established brands are often regarded as purveyors of expertise and
heritage. Nike, for instance, is renowned for producing some of the finest athletic shoes on the
market. However, what happens when a high end fashion label like Balenciaga attempts to
replicate a sneaker and prices it at nearly $1,000? Has the threshold been surpassed in terms
of what consumers are willing to pay for a pair of shoes? On the other hand, what about HandM,
which sells sneakers for as little as $12? Are we now paying too little for quality? These are
pertinent questions that require careful consideration.
In this context, most people would likely agree that Nike is the best option for those seeking a
pair of shoes that offers superior durability, comfort, and cutting-edge technology at a
reasonable price point. However, the issue of brand loyalty and status symbols cannot be
dismissed. We have become so accustomed to paying a premium for the brands we know and
trust that we may overlook the fact that we are often paying for the name, rather than the
Ultimately, the decision to pay more for an established brand or opt for a cheaper alternative lies
with the consumer. It is important to evaluate the quality and value of a product before making a
purchase, and to be mindful of the influence that brands have on our purchasing decisions.
When a new clothing market emerges, questions arise about how to determine the appropriate
value of a garment. The rise of the performance dress shirt is a prime example of this
phenomenon. Prior to our entry into the market, we observed several performance dress shirt
brands selling their products at exorbitant prices. As college students and young professionals
ourselves, we recognized that such prices were simply not feasible. We refused to settle for the
uncomfortable, wrinkled, and overheated dress shirts that we had been wearing for years, nor
were we willing to pay a premium for poorly made alternatives.
This led us to found AndCollar, a company that offers highquality performance dress shirts at a
reasonable price. Our mission is to provide customers with a superior dress shirt that features
advanced performance technology, while also being affordable and stylish. We believe that
everyone deserves access to high quality dress shirts that are both comfortable and functional,
without having to break the bank.
As a company, we are committed to setting a new standard for performance dress shirts. We
are constantly innovating and improving our products to ensure that they meet the needs of our
customers, while also maintaining a reasonable price point. By doing so, we hope to make
performance dress shirts accessible to everyone, regardless of their budget.
At AndCollar, our mission is to create a high quality, affordable, and sustainable performance
dress shirt. We wanted to design a shirt that was both functional and fashionable, with features
that would meet the needs of busy professionals and college students alike. Our goal was to
make a shirt that was breathable, flexible, wrinkle resistant, and stain resistant, with a fit that
would flatter any body type.
To achieve this, we used recycled plastic to make our shirts, which allowed us to create a
product that was not only stylish and comfortable but also environmentally conscious. We strove
to go beyond what existing performance dress shirt brands were doing by prioritizing
sustainability in addition to affordability and quality.
Our commitment to sustainability extends beyond the materials we use. We also ensure that our
shirts are produced in a way that minimizes waste and energy usage, and we work with ethical
manufacturing partners to ensure fair labor practices. We believe that sustainability is not just
about reducing waste and pollution but also about supporting the people who make our
At AndCollar, we are constantly striving to improve the quality and affordability of our products.
We believe that everyone deserves access to high quality dress shirts that are both functional
and fashionable, without having to pay a premium price. By prioritizing affordability and
sustainability, we hope to set a new standard for the fashion industry and inspire others to follow
in our footsteps.